Keep the Torch Burning

The appreciation and enthusiasm with which the Champa line was received, not only in Karachi, but in the USA, Sydney and Toronto affirms once again that the culture of the sub continent is alive and kicking within the South Asian diaspora and beyond.

The rich and vibrant traditions of this region bring a burst of colour and cheer to the chilly climes where Pakistanis and Indians have spread in such numbers. The challenge, of course, is to integrate while retaining a sense of identity and for that awareness of the self to remain relevant and attractive to younger generations. It has repeatedly been seen that the link with one’s heritage is a tremendous source of strength and stability and often the bedrock of creativity and achievement.

So whether its Eid or diwali,  or an over the top wedding, immigrants the world over break out the flowers, dhol, henna and our gorgeous ethnic wear with an enthusiasm that would do any culture proud.

As the global village expands, other cultures are eager to embrace new influences. In fact, Champa’s customers hail  from diverse backgrounds and nationalities. And with the ethos of social responsibility woven into our products, our appeal transcends ethnic boundaries. The link with grass roots communities enriches our shared experience with our customers.

At Champa, we strike that balance between the modern and the traditional, between the fun and the serious to offer a collection that appeals to most sensibilities and ages.

So it’s not surprising that our exhibitions sold out! We look forward to increasingly spotting Champa numbers at festivities around the globe and doing our tiny bit to keep the torch burning.