Monday, 3 June 2013

Story of the Champa Chappal


With great pleasure, Champa recently launched its newest product, the Champa Chappal. These colourful and whimsical flip flops not only make a playful and young at heart fashion statement but also epitomize the Champa fashion philosophy. 

The flip flops are completely hand crafted in small workshops and homes. From the first cutting of the rubber soles to the stitching of the diamantes, the chappals change hands five times till they are ready to slip onto our prepped for summer feet. 

After the soles are cut, the insole is pasted on, then stitched by women in their homes. The soles then go to another home to be stamped with the Champa logo. Then they are returned to a small workshop where the multi hued straps are cut and attached. The slippers are now ready for the final touch! The dazzling little diamantes are painstakingly sewed
onto every slipper by housewives who are supplementing the family income. 

Our trendy flip flops come packed in pretty gauze pouches which are again stitched at home.

 The Champa chappals allow us to remain true to our aim of promoting small industry and each meticulously crafted piece is imbued with the spirit of a collective effort that stems from the grass roots. 

So from the fingers of our talented crafts people to your well shod feet...Do enjoy the Champa chappal this summer!